Since 1999, the German National Tourist Board has also been responsible for the marketing of domestic tourism from one region to another. Its strategic goal is the responsible marketing of inter-regional Vacation Themes in Germany.
As an umbrella for the broad-based tourism infrastructure of Germany as a Vacation Land, the German National Tourist Board is responsible for the vital function of marketing Germany. This encompasses the development of demand- and experience-oriented Marketing and the centralization and optimization of all marketing activities that reach to every level of the approach to the market. Thus the German National Tourist Board works in close cooperation and economic partnership with all levels of the tourism industry in Germany.
The Goals of the German National Tourist Board are to:
- Increase the number of visitors
- Increase foreign currency income
- Strengthen the German economy
- Position Germany as a multi-faceted and attractive vacation destination
Further information about tasks and activities of the GNTB.
